Through the Continental Auctioneers School intense, one-week course, you will learn from instructors who earn their living in the auction industry. You will gain the skills, tools and processes to become a successful auctioneer.
Auction school students learn the art of bid-calling. Students spend a significant amount of the course sharpening their bid-calling skills through tongue twisters and number drills. Students then go through the step-by-step process of building the auction chant. Instructors create real-world simulations to help students prepare for performing in an actual auction environment.
In addition to bid-calling, students learn other important skills required to become an auctioneer. Instructors help students develop skills in sales prospecting, Marketing, Auction Setup and Design, Business Planning and much more…
Tools and Processes
Auction School students will learn about the tools required to begin a career in the auction profession. Continental instructors provide tools such as contract and proposal templates, budget templates, Website tools and more. Students learn about other tools required to reach their individual business goals and where to find those tools.
We teach processes. From taking a prospective call to listing an auction to auction setup, our instructors provide step-by-step instruction in the processes students will encounter in the auction profession.
At Continental Auctioneers School, we pride ourselves on our after school support. We realize that our one week course is just the beginning of the learning process to become an auctioneer. We expect each of our students to have questions or need help in some aspect of their auction career after graduation. For this reason, each student has access to each instructor after they leave school.
*receive a $100 discount if registered and tuition paid at least 14 days in advance or if tuition is paid online
**Note: If your live in a state where State Licensure requires 80 hours of training, please see info regarding our Auctioneers License Prep Program.**
Our intensive five day course consists of the subjects listed below taught the first four days of the program along with the Certified Personal Property Appraiser course on day 5. We wrap up the week with a fun student auction.
Bid Calling Several course hours are spent covering bid calling, rhythm and chant development. Students also spend time getting comfortable with public speaking and learn about stage presence and voice control.
Qualities of the Auctioneer Learn the expectations and responsibilities of the auctioneer. Students investigate the role of the auctioneer in the relationships with sellers and buyers.
Auction Processes We discuss the different auction types including consignment auctions, single-seller auctions and auction houses, and how to plan and manage each auction type. Students learn and discuss the process of planning and preparing different types of auctions and auction businesses.
Sales Prospecting Students gain salesmanship skills and learn about prospecting, soliciting & booking auctions.
Contract Auctioneer and Ring Person Training Instructors discuss opportunities, responsibilities, and expectations when working as a contract auctioneer or ring person.
Clerking and Cashiering Students receive hands-on training in clerking and cashiering an auction with both the hand method and clerking software.
Auction Law and Ethics Instructors discuss the legal and ethical responsibilities of the auctioneer.
Marketing Students learn various types of marketing used to advertise both auctions and their auction businesses.
Business Administration and Planning Instructors discuss the importance of business planning when starting a new business and the keys to becoming a successful entrepreneur.
Auction Design Students are led through the step-by-step process of setting up an auction. Instructors lead students through the auction process from initial consultation to display to seller settlement.
Online Auctions We discuss and examine this rapidly growing segment of the auction industry. Students will get the opportunity to picture, lot and setup items for online bidding during the student auction.
Real Estate Auctions Instructors give students an in-depth evaluation of selling Real Estate at auction and how to make money in this field.
Fundraising Students learn about what goes into making a successful fundraising event, including client consultations, event planning and setup, and effective fundraising techniques.
“You need to be a salesman first, a business person second and an auctioneer third. Bid callers are a dime a dozen. You can be the best bid caller in the world, but if you can’t write an auction contract, you will not make any money as an auctioneer.” – Rich Haas, Former President of Continental Auctioneers School and current President of Hass Land Brokers and Auctioneers